Guides
Most Trello boards leave for the same reason: production work outgrew the column-and-card shape. The migration takes an evening, not a weekend.

In Trello: board menu → "More" → "Print and Export" → "Export as JSON". Save the file locally - it's the source of truth for the next step. Trello's JSON export is comprehensive (cards, lists, members, attachments, checklists, custom fields) so nothing structural is lost.
Don't 1:1 map your Trello columns to {PRODUCT} phases. The columns reflect what Trello allowed; the phases should reflect your actual production cycle. Take ten minutes to write the real stages on paper, then pick the columns that map and the columns that get archived. This is the single highest-leverage step in the migration.
Open {PRODUCT}, create the new board with the phases from step 2, and use the import dialog (Account settings → Import). The dialog parses the Trello JSON, shows you a preview of the first 50 rows so you can sanity-check the column mapping, and commits when you're happy. For very large boards (1000+ cards), import a small subset first to validate the mapping.
What migrates: card titles, descriptions, due dates, members, comments, attachments. What usually doesn't: power-up custom fields, board automations, saved filters, board background images. The non-transfers are usually the patches you piled on Trello to fake structure - {PRODUCT} has the structure native, so most of them are no longer needed.
Don't burn the bridge on day one. Keep the Trello board read-only for a week so anyone in the team can sanity-check what migrated. Once the week ends and nobody has flagged a missing card, cancel Trello from their side. {PRODUCT}'s export is one click in account settings if you ever need to leave us.
Three reasons recur. Size: a Trello board past about 200 active cards starts feeling slow and cards get lost in long columns. Structure: power-ups patch in checklists, custom fields, and dependencies, but the patches accumulate as drift. Shape: production work has phases with durations and owners-per-phase that Trello doesn't model natively. None of these are Trello bugs - it's just outside the shape Trello was designed for.
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