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Asana fits cross-functional projects with many roles. If your team is smaller and the work is production-shaped, the move is an evening's work.

In Asana: open the project → ••• menu → "Export" → "CSV". One project at a time. The CSV includes task name, description, assignee, due date, custom fields, and the section the task lives in. Asana's API is also an option for very large projects, but the CSV path covers 95% of teams without a single line of code.
In Asana, sections are how you visually group tasks within a project ("In progress", "Review", "Done"). They map cleanly onto {PRODUCT} phases - same idea, different name. The honest 1:1 only works if your sections were already used as phases; if you used sections as buckets-by-priority or buckets-by-quarter, treat that as a tagging axis in {PRODUCT} instead, not a phase axis.
Asana custom fields range from useful (priority, customer-id, deadline-type) to accumulated cruft (a flag someone added in 2022 and nobody updates). Walk through them once and pick the 3-5 you actually use. {PRODUCT} ships native fields for priority + due date + assignee + tags; anything beyond that goes into the card description as plain text rather than as a structured field, unless you have a strong reason to keep the structure.
Open {PRODUCT}, create the new board with phases from step 2, then Account settings → Import. The dialog parses the CSV, shows a 50-row preview, and commits when you're satisfied. Map the Asana "Section" column → phase, "Assignee" → owner, "Due date" → due date. Skip the rest unless they were on your step-3 keep-list.
For two weeks, set the Asana project to read-only and have the team work in {PRODUCT}. The window catches what didn't migrate cleanly and gives the team a fallback. After two weeks, archive the Asana project. {PRODUCT}'s export is one click in account settings if you ever need to leave us in turn.
Asana earns its keep when you have multiple cross-functional teams handing work between roles, with custom workflows per team. {PRODUCT} earns its keep when one production team is doing the same kind of work over and over and the board is meant to keep the live state honest. If your Asana usage has settled into one team running one board for one production cycle, the migration pays off; if you're using project-level grouping across multiple teams, Asana is still the right tool.
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